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app體驗行銷可以衍生的其他題目

Nov 2nd 2013, 23:33

如提，此為校內小專題，主題為app(智慧型收機或平板電腦內部的軟體)
主要訴說系統平台為安卓與apple store
探討用少量母體推論使用者的行為
並了解(app體驗行銷對顧客付費意願的影響)
主要付費層面有三
1.顧客滿意度
2.服務品質
3.知覺價值
想要知道還有什麼可以衍生的題目
或是後續同學要接續研究的方向
並且註明用詳細的方法實踐

目前的方向有
1.瞭解並分析其他華語系國家對app體驗行銷之差異(文化差異)

2.探討其他族群對顧客滿意度、顧客忠誠度觀點(母體族群)

3.提共開發者具競爭力的的銷售策略(加入不同衡量變數)

請幫幫我想可敘述的詳細方法
或是有其他方向也請幫我解答
已經連續3次被指導老師開噴了
恐怖的專題之夜...

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